Mother’s Day Gift Ideas

(ARA) - A trip to Tahiti? The Mediterranean? Mexico? You really can take your mom where she’s never been before.

You’re probably thinking it sounds too good to be true. However, you’re intrigued just the same, because you’d give your mother the world if you could. Actually, you can — with the right scented candles.

According to Bob Nelson, president of the National Candle Association, “Fragrance has the power to take you on a journey to the familiar and unfamiliar, the known and the unknown, whether real or imagined.”

Sort of gives a new definition to the term travel candle, doesn’t it? And, while it all seems a bit mysterious, there is proven science behind the effects of fragrance.
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“It’s a byproduct of how we’re wired,” says John Colombo, a professor of cognitive psychology at Kansas University. “The portion of the brain that discerns smells is located directly behind the nose, so there’s almost a direct path from the air to our brains.” That’s one reason why fragrance has such a powerful effect on your memories and emotions.

“You don’t just smell a fragrance, you experience it,” explains Rick Ruffolo, senior vice president of brand, marketing and innovation at the Yankee Candle Company. “Of course, the more authentic and true-to-life the fragrance, the more real the experience becomes.

“Take our new World fragrance collection, for instance. We traveled the globe in search of legendary fragrance experiences, like the hypnotic scent of the snowy white Tahitian Tiaré Flower. On the South Pacific islands of Tahiti, tucking a blossom behind your right ear symbolizes that your heart has not been taken.

“Or consider Vera Cruz Vanilla. The scent of warm, rich vanilla beans, the most highly prized vanilla on earth, fills the air in Vera Cruz, Mexico — so much so, it’s called ‘the city that perfumed the world.’

“With each of the new World fragrances, including Rose of Morocco, Mediterranean Cypress, Brazilian Passion Fruit, Canary Island Banana, Greek Fig & Black Currant, and New Zealand Wild Berry, we use pure extracts from the region to re-create the true, extraordinary fragrance experience.

”Of course,” Ruffolo adds, “our more traditional true-to-life fragrances like Sun & Sand and Island Spa also offer a well-deserved getaway for mom as well.”

Just imagine. No long lines. No frequent flier blackout dates. No passport requirements. And up to 150 hours of vacation time — and all for about $20. Giving mom the world through fragrance is an affordable way to the show her that you think the world of her this Mother’s Day. You might even want to join her on the trip.

Bon voyage.